As a Sales Manager there are many different areas of managing and control you would be responsible for. These are addressed in Chapter 12 of the text. Using the lecture content and any other resources available, answer the following areas of evaluation as directed. A. Effectiveness of the Sales operation Identify three areas of the operation for financial analysis and briefly identify what each area will identify 1. 2. 3. B. Effectiveness of the Sales force (Performance Appraisals) In each of the performance areas identified below, indicate as directed, the number of characteristics or actions where a sales reps performance might be evaluated. 1. Activities (identify at least 5) 2. Outcomes (identify at least 5) 3. Profitability (identify at least 3) 4. PersonaL Development (identify at least 4) C. Evaluation and Action Once A & B above have been completed, the Sales Manager needs to rest the Sales direction for the next Selling period. Below there are three areas for Action to be taken to improve the results of the organization. Identify at least two potential activities that can be implemented in each area. 1. Reallocation of Effort 2. Personal Development 3. Modifying the Performance Settin