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As a Sales Manager, you have been assigned the responsibility of developing a vast sales network for a new brand of Fresh Lime Juice (with

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As a Sales Manager, you have been assigned the responsibility of developing a vast sales network for a new brand of Fresh Lime Juice (with minimal preservatives) planned to be launched after COVID 19 pandemic is over. The company wishes to confine the launch to all major cities in Oman. The main focus is on malls, hypermarkets, and large-sized grocery/ general merchants while other stores are second priority. The firm is targeting around 200 outlets to be serviced within the first six weeks of its launch. The advertising campaign is expected to create awareness about the new brand by the 3rd week of the launch. The product has a shelf life of 3 months from the manufacturing date and will be manufactured from the Dhofar region. a. Explain how personal selling and advertising will be used to accomplish the sales targets of the company amidst the COVID 19 pandemic and its aftermath? b. Which do think is the best type of sales force that can be more effective in the above scenario? Justify your

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