As a Senior Marketing Consultant working with a reputable, prestigious consulting organization,how would you advise Rogers communication (Rogers Cable TV) with regards to their strategy, positioning, strengths, weaknesses and tactical execution?Discuss which strengths might be retained, weaknesses need to be strengthened or eliminated, and future directions pursued to make the business model more solid, more profitable, and less prone to competitive matching or attack. Support your response with relevant and credible external research (in-text citations from peer-reviewed journals).