As a stand-out Market Research student, your friend approaches you with an idea for a new gluten-free, plant-based protein powder. Your friend is sure that it will be a success because there are few other options for people with these dietary requirements. However, they need some help with the refining the marketing mix, and approach you to help them with some market research. Please make a short research proposal on what you recommend in order to give your friend's idea the best chance at a successful market entry. Make assumptions, if necessary.