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As a strategic global manager (CEO), select one of the following global industries for this assignment. The industry you choose will be used to complete
As a strategic global manager (CEO), select one of the following global industries for this assignment. The industry you choose will be used to complete all the assignments in this course.
- Airline.
- Cell phone.
- Automobile.
- Hotel and resorts.
- Casinos and online gambling.
- Consumer electronics or electronic components.
- Oil and gas.
- Fast-food restaurants.
- Commercial banks.
Use the Internet to research three major international competitors within your chosen industry.
Then, from the position of the global strategic manager, write a 1-2 page paper in which you:
- Discuss how the popular international business press (newspapers, magazines, e-zines, press releases, and so on) portrays each competitor.
- Use at least two sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review library guides.
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