As a supermarket manager, you need to choose an appropriate data analytics technique to support product pricing and promotion decisions. The supermarket has accumulated a great deal of past sales data and you would like to use it to make informed decisions. You are considering using one of the following analytical techniques for this purpose: (1) Association rules mining (2) Cluster analysis.

1. Which one of the above techniques would you choose and why?
2. What variables would you include in the selected analysis?

NOTE: Need answer in less 6hours. Tutor available should please address