As a trainee of Promoting Arts and design, you need to use media and other information for the launch of a new product in the market. In this context, you are required to answer the below questions: Question 1 1.1 (25 marks) larks) Marks) Question 2: This question provides evidence against CILO 2 (25 marks) 2.1 Analyse how you can use the below mentioned techniques for market segmentation. Psychographic (5 Marks) Behavioural (5 Marks) Geographical (5 Marks) 2.2 Discuss the two (2) methods of market research for launching a new product. (10 Marks)