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As an analyst you have been requested to utilise the exponential smoothing technique to predict merchandise returns in one of the branches for P&G .

As an analyst you have been requested to utilise the exponential smoothing technique to
predict merchandise returns in one of the branches for P&G. Given an actual number of
returns of 154 items in the most recent period completed, a forecast of 172 items for that
period, and a smoothing constant of 0.3, determine the forecast for the next period? And
comment on how the forecast would change if the smoothing constant were adjusted to
0.6? Your response should clearly explain the differences in terms of responsiveness.

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