Question
As an e-commerce retailer, you have obtained some information from several comparable competitors regarding their levels of advertising expenditures and their sales. If you have
As an e-commerce retailer, you have obtained some information from several comparable competitors regarding their levels of advertising expenditures and their sales. If you have a goal for $750,000 in sales next year, use regression to determine the best amount of advertising dollars you should invest to hit your goal.
Online Store | Monthly E-commerce Sales (in 1000 s) | Online Advertising Dollars (1000 s) |
1 | 368 | 1.7 |
2 | 340 | 1.5 |
3 | 665 | 2.8 |
4 | 954 | 5 |
5 | 331 | 1.3 |
6 | 556 | 2.2 |
7 | 376 | 1.3 |
Given the historical data of company sales, using linear regression, make a prediction for 2020 sales revenue.
Year | Sales (In millions) |
2012 | 2.611 |
2013 | 2.688 |
2014 | 3.022 |
2015 | 3.133 |
2016 | 3.743 |
2017 | 3.698 |
2018 | 3.997 |
2019 | 4.436 |
Develop a brief memorandum to management summarizing your projections with appropriate support. Advise management about the relative risk of relying on historical sales trends to predict sales in recent years. Be sure to describe your linear model and its limitations. Can you say anything about the cause-effect relationship between the variables in the correlation analysis? Advise management on what conditions might call for revisiting the prediction.
NOTE: submit calculations in a separate file.
Paper should conform to APA with two sources.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started