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As an entrepreneur, you are about to start a new coffee shop in Singapore. There are a lot of well-established competitors in this industry. (a)

As an entrepreneur, you are about to start a new coffee shop in Singapore. There are a lot of well-established competitors in this industry.

(a) Critically evaluate how segmentation, targeting, and positioning can be used to avoid competition in this industry.

(b) Suggest a suitable strategy based on the Generic Strategies framework by Michael Porter.

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