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As an example, a marketing manager from Mitsubishi might look at their sales figures for Q1 (January-March 2022) and exclaim, We've a problem - sales
As an example, a marketing manager from Mitsubishi might look at their sales figures for Q1 (January-March 2022) and exclaim, "We've a problem - sales are down 8% this quarter." Yet, what is causing the drop in sales? The 8% reduction in sales is a SYMPTOM of the problem. Thus we have to define aStatement of the Problem. Once this is defined, we can then craft a marketing research approach that helps us to get the information we need, including questions to pose. What might theStatement of the Problembe for the above scenario? A good"Statement of the Problem"might begin with"We don't understand[something]." Given the product scenario, craft a "Statement of the Problem" using the highlighted statement, and post it
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