As an innovation consultant you are tasked with giving a presentation to the new CEO and her C-suite execs on innovation and specifically, on IDEO. Based on your coursework in MOR 554, which of the following would you most use to describe the IDEO philosophy and apprach? A. The process of product and process design that is focused on unmet user needs involving iterative design fused with empathy for the end-user behaviors, psychology and kinesiology. B. The process of using humans in the design of experiments and beta tests in order to prove consumer acceptance and improve adoption rates. C. The process of exploitive innovation involving iteration,project management and incremental design which reduces risk of failure. D. The process of centralized R&D using exploratory and push to market innovations that people can use