As an international student originally from China studying in the United States for 3 years, I discovered that there is a big difference in preferences between Chinese consumers and Western consumers. I hope to elaborate on the different preferences of consumers in different markets through deeper and more specific research. I set the research direction mainly on clothing and footwear, because these are what everyone has to wear, which is a good area for research.

https://multichannelmerchant.com/blog/7-key-differences-chinese-western-consumers/(Links to an external site.)

https://core.ac.uk/download/pdf/38038768.pdf(Links to an external site.)

https://daxueconsulting.com/market-trends-chinese-consumer-behavior-and-motivation/(Links to an external site.)

Thoughts on above.