Question
As an online banking manager, how would you define value, customer satisfaction and retention? Furthermore, how would you incorporate these concepts in designing an effective
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Value in online banking refers to the benefits customers receive in relation to the cost and effort ...Get Instant Access to Expert-Tailored Solutions
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Consumer Behavior
Authors: Leon G. Schiffman, Leslie Lazar Kanuk
10th edition
135053013, 978-0135053010
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