What is market segmentation? How is the practice of market segmentation related to the marketing concept?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:49 AM

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What is market segmentation? How is the practice of market segmentation related to the marketing concept?

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Market segmentation is the process of dividing a potential market into distinct subsets of consumers ...View the full answer

Consumer Behavior

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