Question
As average gross margin increases, customer lifetime value _________________. As direct marketing costs per customer per year increases, customer lifetime value _________________. As average discount
As average gross margin increases, customer lifetime value _________________.
As direct marketing costs per customer per year increases, customer lifetime value _________________.
As average discount rate increases, customer lifetime value_________________.
As average spend per purchase increases, customer lifetime value _________________.
As acquisition response rate increases, customer lifetime value _________________.
As average customer retention rate increases, customer lifetime value _________________.
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Finance For Nonfinancial Managers
Authors: Gene Siciliano
2nd Edition
0071824367, 978-0071824361
