Question
As best you can, explain the concept of the marketing mix and it four components (the four Ps). Be as specific as you can and
As best you can, explain the concept of the "marketing mix" and it four components (the four "P"s). Be as specific as you can and provide examples of each. Briefly compare and contrast traditional or commercial marketing with social marketing.
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Next Generation Data Management
Authors: Dr Mark Brady, Barry Lyons, Arjan Van Woensel
1st Edition
0578392186, 978-0578392189
