As business operations move across borders, many issues can arise. Select either an American or Mexican product to analyze specific marketing-related issues encountered when introducing it to a foreign market (e.g., select a foreign market to enter that is culturally different from the products originating country). Lastly, present a managerial remedy to issues encountered (2-3 sentences only). Select a nation and/or product that you have not previously analyzed.

Module topics: planning to achieve company goals, alternative market-entry strategy factors, utilizing international strategic alliances, aligning a product and its intended market, quality importance and how it is defined, physical, mandatory, and cultural requirements for product adaptation, product attributes to overcome resistance to acceptance (e.g., country-of-origin, etc.), distribution channels, impact of e-commerce, etc.

Use class-related terms, concepts, and theories to move your post from a summary to an analysis. Do not reiterate specific company, culture, and/or nation examples already presented in the textbook. Include at least one news article from a quality resource detailing a firms experience entering a foreign market.