As consumers, when we think of iconic brands, Coke, Ford, Tim Hortons and even Apple come to mind. As consumers' tastes change and new product categories evolve, other brands are developing iconic status, gaining more and more consumer awareness and brand equity.

topics are : Starbucks

2. lululemon

3. Samsung cellphones.

please provide examples where asked.

2 1 2 73% + 1. Describe is the Brand's identity/personality? (Refer to Chapter 6). Provide two (2) specific marketing assets that reflects this personality. Explain how they reflect the brand. 15 marks 2. Bearing in mind the 80/20 rule, build two ideal customers profiles for your chosen brand (or a brand specific product). Include demographics, psychographics, which VAL category are they in, etc.? (Chapter 6). Which of Maslow's Needs are satisfied by the brand (or product)? Explain. 20 marks. 3. How is this brand (and/or specific product) different than its major competitor? Show how the brand expresses this with a specific marketing example that is targeted at one of your consumer profiles. Think about Comparative Advertising in Chapter 8. 10 marks 4. How is the brand continuing to evolve, so it stays current, addressing the concerning of its core customers. Provide a specific marketing example. 5 marks #1 Describe the Brand's Personality Provide Example 1 Explain Example 1 Provide Example 2 Explain Example 2 Total #2 Customer 1 Demographics Customer 1 Psychographics Customer 1 VAL Category Customer 1 Maslow Customer 2 Demographics Customer 2 Psychographics Customer 2 VAL Category S INWON SINNANNNAN Customer 2 Maslow Total #3 Competition and Difference Provide Example Explain Example Explain how marketing example is targeted at the customer example Total #4 Provide Example Explain Example Total Grand Total W O 8'C Partly s