As customers, people have their own perception of products and brands. Often, a perceived image of how a brand is positioned and understood is more important to its ultimate success than its actual physical characteristics.

Pick And Choose a company that produces a product with which you are familiar. Make sure that the product comes in at least 5 different options under the same brand name. Product options are known as aproduct line up. For example, Lay's potato chips are available in Classic, Sour Cream and Onion, Barbeque, Flamin' Hot, and Cheddar and Sour Cream.

Visit the company Web site, and Draw up a list of the 5 items. Include the benefits that each item offers to consumers. Respond to the questions below, and explain your answers.