As DAVIDs TEA considers what type of intermediary it wants to deal with—be it a buyer, wholesaler, or retailer—there are certain characteristics that determine which one is ideal for any given situation. Of the following characteristics, which is NOT a consideration for DAVIDsTEA in this situation?

a. market characteristics

b. channel characteristics

c. temporal characteristics

d. buyer considerations

e. none of the above

Because of the low-involvement nature of tea and intense competition in the market, which level of distribution intensity would you suggest for DAVIDsTEA?

a. intensive distribution

b. selective distribution

c. focused distribution

d. exclusive distribution

e. none of the above

if you were to suggest that DAVIDsTEA use a non-traditional channel for its product, what might be an example of this? a. going to high-end grocery stores b. developing products for dollar stores c. offering rebates to consumers who purchase online d. creating branded vending machines e. distributing only to remote locations

 

Some specialty tea stores balk at taking on DAVIDsTEA products because of the competition that DAVIDsTEA retail locations present. This situation represents which type of conflict that the company will have to deal with as it grows? 

a. vertical conflict 

b. horizontal conflict 

c. partner conflict 

d. channel captain conflict 

e. cross-conflict

 

Each year, DAVIDsTEA offers a holiday-season Advent calendar, which includes a variety of the company's holiday products on offer for the 24 days leading up to Christmas. It is important for DAVIDsTEA to manage its supply chain for the calendar by reducing which type of discrepancy? 

a. spatial 

b. assortment 

c. quality 

d. quantity 

e. temporal