As discussed in class, what is the MARKETING MIX and WHY IS IT IMPORTANT when marketing a product or service? Do NOT copy and paste a definition from the book, lectures, or any internet source! Instead, describe the concepts IN YOUR OWN WORDS. Write in full sentences and demonstrate college-level writing with proper spelling, grammar, punctuation, capitalization, and writing mechanics. In your response, provide an example that illustrates a specific company's positioning. IMPORTANT: To maximize your score be sure to respond to all 3 parts of the question by providing: A definition of the marketing mix An explanation of why the marketing mix is important At least 1 example of a specific company's marketing mix