As discussed in class, when applying theories about the "culture industry," regarding the film industry in the $1940$ s$,$ to today's social and participatory media, it is important to consider that:

Both of the other answers are true

Social media platforms give consumers new ways to fight back against technologies of surveillance

Social media allows for consumer participation in the form of user generated content $($UGC$),$ in contrast to the passivity of the film audiences of the $1940$ s