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As discussed in the chapter opening case, which of the following statements about Starbucks is not true? Group of answer choices Starbucks believes that online
As discussed in the chapter opening case, which of the following statements about Starbucks is not true?
Group of answer choices
Starbucks believes that online retailing of Starbucks branded merchandise will contribute significantly to its future profits.
Starbucks' mobile app helps it to target products to customers more effectively.
Starbucks' business model is based on a product differentiation strategy.
Starbucks is focusing on improving the instore customer experience through information technology.
Customers in the United States who wish to use Starbucks' instore WiFi network must first supply an email address.
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