As discussed in the introduction, nonprofit organizations strive to maximize their $$double$-$bottom line$.$ What does the double$-$bottom line mean, and how can WCM ensure they maximize the double bottom line?

$7.$ Review Figure $1.$ For each quadrant $($star$,$ money tree, heart, and stop$),$ identify the programs in the quadrant and discuss the financial and nonfinancial characteristics that support its placement in the quadrant.

$8.$ Based on your review of the profitability and mission impact of the individual program areas, what initial recommendations do you have for the CEO to ensure WCM is on a sustainable path for the future? What are potential implications to WCM if they adopt your recommendations? Consider the overall financial health of WCM assessed in questions $1$ to $4$ when making your recommendations.