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As explained by Kotler & Armstrong Marketing mix is the set of marketing tools the firm uses to implement its marketing strategy. Develop a marketing
As explained by Kotler & Armstrong "Marketing mix is the set of marketing tools the firm uses to implement its marketing strategy". Develop a marketing mix for the new product, which you would propose to the company by assessing the nature of customers in Sri Lanka Propose the distribution strategy that would be suitable for the Sri Lankan market
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
