As Hubble prepares to scale its business following its upcoming fundraise, how should they allocate capital across the following decisions? Which, if any, would you prioritize in the short term? a$.$ Should Hubble expand its product line?

b$.$ Should Hubble move beyond DTC$?$ If so$,$ should it open its own flagship stores, sell via a wholesale model through retailers, or create a reseller option for opticians?

c$.$ Should Hubble expand internationally or focus on its business at home in the U$.$S$.?$

d$.$ How do each of these scaling decisions impact Hubble$$s integrated marketing communications strategy?