As manager of a major producer of automobile airbags, you have recently introduced the following vision statement: to protect the health of every driver and passenger. Include a "vision adherence assessment" in each employee's annual performance review. Hang banners around the production facility touting the new vision statement. Ask employees for feedback on the vision statement and revise based on their input. Give a speech explaining why everyone should support the new vision. How can you ensure that your employees feel invested in and inspired by the firm's vision?