As Marketing Consultant, you are required to prepare a Marketing Plan for brand extension for launching a product/ service in Hong Kong. You need to perform the followings: - Gather background information on the industry, market(s), organization, competitors, products, and its competing/substitute products; - Formulate your new product marketing plan of brand extension carefully and intelligently; - Submit your Marketing Plan of 2,500 words. Report Expectations The Marketing Plan (Report) will include, but not limit to, the following information and should be typed up with 1.5 line spacing, 12 font Times New Roman with no more than 2,500 words. The report should be stapled and a cover page is required. (Please include word count on the cover page.) A one-page Executive Summary that outlines the key points in the marketing plan. 1. Introduction setting out the study. 2. A concise summary description of the organisation - its historical background, mission and objectives, and other relevant information. 3. A thorough and insightful macro-environmental analysis that includes important factors that are relevant to the new product and its industry. 4. A solid description of the new product's segmentation, targeting, and positioning. a. The segmentation is based on both thoroughly researched data and facts and impeccable rationale. b. The positioning strategies must be carefully developed. The positioning strategies should be derived from its product idea, product concept, and product image. 5. A complete picture of the customer's behavioural patterns. 6. A clear, consistent, and compelling marketing mix strategy for the new product targeting its specific segment. This strategy must be competitive, realistic, practical, effective, very detailed, and specific down to its operational level. 7. Appendix - to include a product specification, references, bibliography, and any other