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As Marketing HER. you are preparing a presentation to senior management. One of the items you feel is important to cover is the Cost of

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As Marketing HER. you are preparing a presentation to senior management. One of the items you feel is important to cover is the Cost of Customer Acquisition {CCAL Your Brand Director for Pepperidge Fam'is Specialty Dog Treats has determined that it will cost $1., in total for all Marketing activities for these 3 new products with entirely new customers. She estimates that this will result in a total of 5, NEW customers in the calendar year 2021. initial projections are that this will carve out a Till. Market Share for this Market Segment, with sales totaling $5D. the first year, $1.DDD,DDD in year 2, and $2,30D in year 3. A] 1What is the CCA (Cost of Customer Acquisition} in Hill for the above projections? Show your work in addition to your answer $ B) Based on the above answer {A}, what would be the expected CD! (Customer Lifetime Value} goal for EACH individual customer? $

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