as much as $30$ percent. Explore how a buyen cut their bills for purchased parts and materials by

$6.$Why is the cost of serving a long$-$standing customer far less than the cost of acquiring a new customer?

$7.$Discuss the switching costs that Southwest Airlines would incur if it began to phase out its fleet of Boeing airliners with replacements from Airbus. What steps could Airbus take to reduce these switching costs? How might Boeing counter to strengthen its relationship with Southwest?

$8.$Describe how an office supply firm may have a core offering of products and services for a small manufacturer and an augmented offering for a university.

small mfo'. $-$ Transactions lead to unbunding smategy.

$9.$As drivers of relationship marketing effectiveness, compare and contrast relationship breadt and relationship composition.

$10.$Some customers are more open to relationship marketing initiatives than others. Under conditions would customers tend to be more responsive to relationship$-$building efforts by salesperson?