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As noted in the introductory profile of the assignment, evaluating markets of the world in terms of the potential of the base of the pyramid

As noted in the introductory profile of the assignment, evaluating markets of the world in terms of the potential of the base of the pyramid suggests that A billion customers in the world are waiting for a $2 pair of eyeglasses, a $10 solar lantern, and a $100 house.

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