1. • As of January 2020, what is Gusto 54's competitive advantage? If COVID-19 had never happened, would you have believed that the group would be able to maintain this advantage? Why or why not?
   • How would you define Gusto 54's culture as of January 2020? Does your definition vary throughout the case?
   • What role does values, attitudes, and diversity play at Gusto 54? Do you consider the values, attitudes, and diversity to be a strength or weakness at Gusto 54?
   • Do you agree or disagree with the steps that Gusto 54 took to build its "people-first" culture? Why or why not? What are the key challenges facing Gusto 54 in January 2020 (before awareness of the upcoming COVID-19 pandemic)?
   • If COVID-19 had never happened, which challenge would have been Gusto 54's largest barrier to continued growth? How would you suggest the group tackle this challenge?