As part of a feint attack, your firm (firm A) announces that in the next year, it intends to enter country X, where the competitor firm (firm B) is strong. Your firms real intention is to march into country Y, where firm B is weak. There is actually no plan to enter country X. However, in the process of trying to fool firm B, you are also intentionally misleading your customers, suppliers, investors, and the media.

• Do you see an ethical dilemma here?
• Do the pros of this action outweigh its cons?