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As part of a university's campaign in making sure that the students are eating healthy and nutritious food, your company decided to market their pre-cooked
As part of a university's campaign in making sure that the students are eating healthy and nutritious food, your company decided to market their pre-cooked products to the university. The university is seriously considering your proposal, however, your pre-cooked products are not in lunchbox-style as required by the university. Position your product and convince the university by answering the following: 1. How are you going to position your product to convince them to approve your proposal to provide their lunch? Give at least three and give an explain each position. 2. Of the three positioning approach, which one do you believe is the best approach. 3. How will the company be affected by the positioning approach
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