As part of its network management, a firm$$s IT department has details of how users used its online services, their IP addresses, the browser they used, and information gathered by the cookies on their website. Protecting this information is a matter of

As part of its network management, a firm$$s IT department has details of how users used its online services, their IP addresses, the browser they used, and information gathered by the cookies on their website. Protecting this information is a matter of

informational privacy.

sentiment analysis.

data warehousing.

the customer journey.

consumer validity.