As part of the at ategic MyCoal has majority sha holding in A. Market share he consulting company was only asked to pro i've given strategic option D as the tion flow of the Organisation as a result of what is happening in South Afri The pro over 3 year ets II manure workforce and equip B. Th any retails a variety of product C. The ma of leam By the end of the year, you will need to answer questions like these, which shows the imports ding business related articles and thinking C. U Team is sold D. used to incre UESTION 2 (40 marks) E. The e in the comp ed E P major retailer of various types of coats for men and women and has supplying the erpers and acquisitions work in sios Cover wants R270m. P. mohair, flannel, and fur to mention a few. With the in F. The oh tech F. Poor succession planning and some REQUIRED: of the coats, the retailer extended its offering to include leather equipment to achieve efficiencies Is realstance leather, fur and faux leather books. Students must refer to the above scenario in their answers) MyCoat s in Spain started trading in South Africa since 1994. MyCoat has being replace ) Evaluate the five (5) strategies suggested for MyCoat's in the above Ansoff matrix (4. B Opportunities C. D and E) for achieving growth, given the findings of the above SWOT analysis. (15 creased its market share due to influx of A Potential to expand to other regions in A. Online goods increat B. Selling online and social media slomers are price sensitive bj Evaluate the different methods of expansion (organic gro ins. and ave reduced drastically due to increased costs 8. P c. C Imate changes have made produ ategic allances) for implementing strategic getion D and explain which method would be best for MyCoats. (10 Marks) C. An ear as a means to improve it led to Diversify product range to children. D. Fleetle manufacturing. opying of styles and trends by D. The tio as it has not declare c) Briefly explain the issues to be taken into account to eva ( 15 Marks) der to carry out a strategic pat. he Board of ing a SWOT analysis, the consulting consulting firm should Total (40 Marks) Blowing the review MyCoat management will make their Existing product New product mpany was hired because of the following reasons: Existing market A. Use extensive advertising channels C. Design new styles in line A. MyCoat has failed to increase its market share over the last four years. with the market trends at positive price points Profits have been failing gradually. as it has been necessary to keep prices fairly adverts targeting constant to maintain demand. However, both direct and indirect costs have store footprints and wildly . The shareholders are become price is gradually declining. ed to segments from upper Page 6 of 11 Page & of 11 Page 7 of 11 MAC4863/2022 MAC4863/2022 mised as a is known to be expen hence it is tracked accurately and consistently. ns E wants to Question 3 (25 marks) quickly sets it B. ME n Rate usization rate " factual level of output . (maximum level of culpul) x 100 Alpha Ve y uses EBITDA as " is one of Utilisation rate measures how many vehicles a company icles a company can produce over a period of time orreany codd potencely produce in that sam EBITDA = fret income any is using their fin benchmark sel is 85%. Alpha Velocity uses the indicator to compare its performance against industry peers. Safety Incidents per Employee interest, bar. depred artson that does not take into account non-operating dec ins like he safety of the workers in any business is always an issue of umm in a car ning Industry. safe ts are a common issue that ha The Integrated Reporting Framework "TR" recognises the Importance of looking at financial and ed carefully in order to move toward a safer workplace. The value of this metric is ven by the following calculations at a identses as the six capitals. es it easy to cidents per employes = fnumber of safety incidents in a time period REQUIRED: Ity of the targets set for Alpha Velocity Executives. (10 marks) Alpha Velocity has zero tolerance for fatalities and less than 70% for injuries on duty. This easure also helps management to monitor faulty equipment. by Discuss the benefits of effective co son of the perform s. (10 marks) D. Throughout ) Explain any of the five of the six capitals, nies have to report on when preparing the integrated Report. Throughput is a measa (5 marks) Total (25 marks) [Grand total 75 marks] Alpha Velocity has set a target of 60 cars per hours. Inventory Turns The inver story turns KPI is calculated by the formula Ipha Velocity has set targets for its Managers. The target Inventory Turns = (cost of goods sol) . (average inventory). tive team has been sel as follows: The KPI determines the number of times Inventory is sold In a time period, and it helps A. Average Downtime a of how much time is required to sell the company's inventory, and It is yet another way Average Downtime = (downtime hours in a time part vehicles in the same time period) x 100. Page S of 11 Page 10 of 11 Page 11 of 11
