Question
As part of the marketing group at Pixar, you are asked to find out the age distribution of the audience of Pixar's latest film. With
As part of the marketing group at Pixar, you are asked to find out the age distribution of the audience of Pixar's latest film. With the help of 10 of your colleagues, you conduct exit interviews by randomly selecting people to question at 20 different movie theaters. You ask them to tell you if they are younger than 6 years old, 6 to 9 years old, 10 to 14 years old, 15 to 21 years old, or older than 21. From 470 responses, you find out that 45 are younger than 6, 83 are 6 to 9 years old, 154 are 10 to 14, 18 are 15 to 21, and 170 are older than 21. For the age distribution:
a) Make a frequency table.
b) Use StatCrunch to make a bar chart / plot using frequency on the y-axis.Provide that chart with your submission.
c) Write two to four sentences summarizing the distribution.
New product.A company started and managed by business students is selling campus calendars. The students have conducted a market survey with the various campus constituents to determine sales potential and identify which market segments should be targeted. (Should they advertise in the Alumni Magazine and/or the local newspaper?) The following table shows the results of the market survey.
Buying Likelihood
Unlikely
Moderately Likely
Very Likely
Total
Campus Group
Students
197
388
320
905
Faculty/Staff
103
137
98
338
Alumni
20
18
18
56
Town Residents
13
58
45
116
Total
333
601
481
1415
SHOW ALL YOR SIMPLE CALCULATIONS FOR THESE.
a) What percent of all these respondents are alumni?
b) What percent of these respondents are very likely to buy the calendar?
c) What percent of the respondents who are very likely to buy the calendar are alumni?
d) Of the alumni, what percent are very likely to buy the calendar?
e) Does this study present any evidence that this company should focus on selling to certain campus constituents?
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