As part of the new strategy, management knew the business would have to shrink; in fact, they planned to close the two least unprofitable offices within a year (the company had 8 offices across the three countries in 2018). They also decided to shift the mix of their business, with an expectation that business consulting and systems integration grow from 10% of revenues in 2018 to 75% of revenues by 2022. DigiTransHealth's parent company, Aaker Enterprises, gave their tick of approval to the new strategy and was willing to make a million-dollar investment to move things forward.

To consider:

1. What was DigiTransHealth's initial (first) strategy?

2. Why did DigiTransHealth need to change their strategy?

3. What was the new strategy?

4. How would you implement the new strategy, including a monitoring process to ensure progress?