As part of the qualitative assessment of a firm's potential project, a management team can create screening questions to structure the discussion of the project's potential costs and benefits. Match the categories of these screening questions with their examples. Role of customers Role of customers drop zone empty. Role of capabilities Role of capabilities drop zone empty. Project timing and cost Project timing and cost drop zone empty. Are there other likely markets for the product? Does the project leverage the core competencies or sources of sustainable competitive advantage of the firm? Is the firm likely to be the first to market