Question
As Preserve makes headway into the larger retail chains, what challenges will it face? What type of marketing channel would be best to support Preserve's
- As Preserve makes headway into the larger retail chains, what challenges will it face?
- What type of marketing channel would be best to support Preserve's growth over the next five years?
- Why has Preserve started asking suppliers and vendors to manage inventory for its products?
- Do you think Preserve should launch an e-commerce site to sell direct to consumers online? Why or why not?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
