As seen in the superbowl commercial Smaht PahkHyundai Introduced the newly added smart park feature for some
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As seen in the superbowl commercial Smaht PahkHyundai Introduced the newly added smart park feature for some of its newer models . Hyundai was trying to change consumer attitudes about the vehicle by changing beliefs about the extent to which a brand has a specific attribute . changing the perceived importance of a specific attribute. adding a attribute 4 ) reducing the perceived risk of the product 5 ) providing stimulus generalization to prospective buyers
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