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the threat of new entrants is relatively low for energy drinks. Therefore we need to write one point for it. for example Coca Cola's is
the threat of new entrants is relatively low for energy drinks. Therefore we need to write one point for it. for example Coca Cola's is "Economies of Scale: Existing firms have cost and performance advantage in this industry. This is because existing firms have already purchased large capital expenditures and have economies of scale. They also have direct supply and distribution channels setup". Likewise we need to write for energy drinks in the factor of Economies of Scale
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