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As the account planner, you work with others who are responsible for media planning, research, account management, and creative services. Your firm is hired by
As the account planner, you work with others who are responsible for media planning, research, account management, and creative services. Your firm is hired by companies who lack the expertise to create advertising. You most likely work in which of the following?
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Part
A
Inhouse agency
B
Traffic department
C
Agency network
D
Holding company
E
Fullservice agency
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