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As the birth rate declined, the Gerber Company sought new market segments for its traditional line of products. The rm considered selling baby food to
As the birth rate declined, the Gerber Company sought new market segments for its traditional line of products. The rm considered selling baby food to the elderly or those with sensitive stomachs. The firm was considering a: O market penetration strategy (9 market expansion strategy O product expansion strategy O product differentiation strategy O diversication strategy 0000 Which of the following does n_ot represent a "macro" environmental inuence on a company's marketing system? an increase in the prime interest rate a decrease in the number of single-parent families a company's sales force the passage of law governing landll usage
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