As the CEO of a massive, multinational conglomerate, you see tremendous potential in using big data to enhance performance in many divisions and business units within your organization, but it's challenging to create a workable system. On the one hand, you have to factor in the many different sources of data, language variations, and differingsometimes conflictingneeds and priorities across all divisions. On the other hand, you're certain that there will be a lot of crossover, in that data from some parts of the organization can benefit other parts. What is your best option for taking advantage of big data