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As the CEO of a prosperous brick - and - motar retail store that specializes in high end outdoor equipment, you have decided to launch
As the CEO of a prosperous brickandmotar retail store that specializes in high end outdoor equipment, you have decided to launch an ecommerce platform to complement your physical store. This decision is due to the increasing demand and to expand your reach. While planning the development of your ecommerce platform, it is essential to consider the unique feature of ecommerce technology and discuss their business significance for your company. You need to identify how these features will benefit your online store and contribute to your overall business goals.
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