As the CEO of a prosperous brick$-$and$-$motar retail store that specializes in high end outdoor equipment, you have decided to launch an e$-$commerce platform to complement your physical store. This decision is due to the increasing demand and to expand your reach. While planning the development of your e$-$commerce platform, it is essential to consider the unique feature of e$-$commerce technology and discuss their business significance for your company. You need to identify how these features will benefit your online store and contribute to your overall business goals. $(25)$