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As the CEO of Aztec Devices, a drone making company, you and the other C-suite types have just finished a weeklong process of redesigning your

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As the CEO of Aztec Devices, a drone making company, you and the other C-suite types have just finished a weeklong process of redesigning your company strategy. After explaining your new strategy to the company staff at a Friday afternoon beer bash, one group came up with a proposal: invest in applications that help anyone in the company conceptualize, prototype, and test new products and services that do not yet exist in your industry. As CEO you are pleased, because this supports your new strategy perfectly! What generic strategy have you chosen? Growth O Low Cost Producer Niche Innovation

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