As the CEO of Flyer One (a cleaning company), you are concerned with recent competition and the loss of customers in several key geographical areas. As a result, you have asked your Head of Marketing to focus on developing a strong marketing strategy.:

 

Develop and deliver market research specific to Flyer One. Make sure to include information on customers (e.g., demographics, market segment, target markets, factors influencing buying decisions), product (e.g., competitive offerings), benchmarks in the industry, vendor information, and market patterns.