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As the Chief Marketing Office (CMO) for a $100 million product company you need to lead the development of marketing plan for the company for

As the Chief Marketing Office (CMO) for a $100 million product company you need to lead the development of marketing plan for the company for the upcoming fiscal year. 1. What are the key success factors for the marketing plan process for the company? 2. Briefly describe the key elements of a strategic marketing plan

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